On May 18, 2023, Epson America officially unveiled two additions to its SurePress digital label press portfolio: the SurePress L-4733AW and L-4733A. These new models focus on short- to medium-run label printing, such as custom packaging, craft beverages, and fast-moving consumer goods.

According to Epson’s announcement, both presses incorporate an upgraded PrecisionCore printhead that supports faster print speeds compared to earlier generations. Designed for productivity, the L-4733 series can handle a wide range of substrates, including paper, film, metallic, and other specialty materials often used for premium product labeling. Epson highlights that the improved speeds and material versatility aim to meet brand owners’ increasing demand for quick turnarounds and creative label designs.

An important enhancement for packaging converters is the system’s new white ink capabilities, particularly in the L-4733AW variant. Epson states that white ink is critical in label applications where designers need a solid opaque layer or spot highlights on transparent or metallic substrates. The press integrates an on-board circulation system to reduce white ink settling, thus ensuring more consistent print quality and less downtime for maintenance.

Color accuracy and repeatability are addressed through integrated quality control sensors. The press continuously monitors nozzle performance, detecting clogs or alignment issues and adjusting on the fly. This approach reduces waste and helps operators maintain tight color tolerances throughout print runs. Epson further notes that the advanced integrated finishing options—like inline varnish, lamination, and die-cut—can streamline post-processing steps for printers looking to provide end-to-end label solutions.

Another prominent feature is the potential for food-grade labeling applications. The new SurePress L-4733 series uses low-migration inks engineered to comply with certain food packaging regulations when properly used on recommended substrates. Epson underscores the growing interest from brand owners who seek cost-effective, short-run labels for seasonal promotions or limited-edition product lines without compromising safety standards.

Additionally, the L-4733A and L-4733AW incorporate more user-friendly maintenance routines. Operators can swap out certain consumables without specialized tools, while built-in diagnostic software alerts them to upcoming service intervals. This automation reduces manual intervention and the likelihood of operator error.

The press release positions the SurePress series as a holistic solution for print shops and converters who want to expand their digital label production without investing in multiple devices. Epson’s approach merges high-resolution inkjet technology with robust substrate compatibility, appealing to producers of craft beverages (wine, beer, and spirits), personal care products, and specialty foods—all of which often require smaller batch sizes, variable designs, and quick turnarounds.

In summary, Epson’s two new label presses aim to address the evolving needs of brand owners and label converters seeking high-quality digital print, faster throughput, and versatile finishing options. With on-board quality control, enhanced white ink features, and potential food-grade compliance, the SurePress L-4733AW and L-4733A stand out as key steps in Epson’s strategy to capture the increasingly competitive label and packaging market. Early adopters include specialized print shops serving niche product lines, as well as commercial converters looking to modernize their equipment lineup and expand into high-value label offerings.